This is the era of Globalisation. Business is grown with the Platform of E Commerce. These traits of Business are in context of Prospective Customer and online merchant.
1. Attraction : Primary basis for getting customers to their online site and store, provided with Search engines,ads. Also from offline ad like media.Once attracted the visitor stay is termed as "stickness".
2. Interaction: Working interactively with online customer to create a context of engagement is done through presentation and customization.
3. Transaction: result in direct and indirect financial remuneration. This may be order/ transaction / click on banner or ads or interacting with other members.
The E business / E commerce / Online shopping done through strategies via expanding the overall market and getting visible globally.This need powerful sales channel.
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