Strategy for Market

Looking at uncharted markets and how to fuel the next level of growth is the agenda of the strategy.New decade has its own challenges and the scenario is different from the one at the beginning of the millennium. Here we are talking about "Value Innovation".

It is about pursuit of differentiation and low cost.Instead of focusing on beating the competition Innovators focus on making the competition irrelevant by crating a leap in Value for buyers and the company.This opens a new and uncontested market place.

When it comes to FMCG in particular,markets in INDIA and China are highly competitive, where largely undifferentiated products are solid in large quantities and at low cost.Living standard have improved in these countries and people are paying more attention to factors such as quality of life, health and environment safety..